A few months ago, kyly beauty was one of the few brands that managed to sell in a massive market.
The brand had sold more than 20 million of its products in the previous two years.
The beauty brand had been acquired by QVC for $1 billion last year, but it wasn’t until it started to experience success that the company had started to see some big profits.
QVC had already been a big player in the beauty industry since its founding in 1996, and the purchase of kylys cosmetics helped the company expand into other categories, including makeup.
“It’s a really unique product that we built a brand around, but we wanted to bring that to a broader audience,” says Scott Gentry, president of kyly cosmetics, which was acquired by the company in 2016.
The company has been growing and expanding since it started.
The new owners have also been spending a lot of time investing in other areas of the business.
“QVC and the acquisition of Kylys cosmetics was a big milestone in the evolution of the company,” says Gentry.
He adds that he’s excited to see what the brand will be able to accomplish when the new owners open their doors.
“The company has really been on the right track,” he says.
The Kylys brand is still being sold out and will only be available online until January 2019.
In an effort to ensure the brand remains relevant in a changing world, Gentry says the company is working to keep prices as low as possible.
“We’ve taken a look at what other brands have been doing, and we’re seeing how things are changing,” he explains.
“Kylys will always be one of our best sellers, and will continue to be a leader in this industry.”
The new QVC owners also have a plan to take their business to the next level.
The cosmetics brand is currently expanding into a wide range of other categories and will be launching a line of premium skin care products in 2019.
The makeup brand will also continue to grow.
“I think it’s going to be really interesting to see how the new ownership will expand their product line, what their vision for the brand is going to look like,” says James Smith, chief financial officer of kyrys cosmetics.
“They’re building a brand and they’re not just building a beauty brand.”
For the most part, kyys has stuck to its formula: the brand uses organic ingredients that are natural to the brand, which makes it a natural choice for customers who want a natural alternative to synthetic ingredients.
However, the company has also been experimenting with more exotic ingredients that could be considered natural or not-so-natural.
“This was a natural transition from the original owners and a very exciting time to be in,” says Smith.
“There are a lot more organic ingredients in the new line than in the old line.”
The brand is also working on new products, which include a range of products that have been developed with dermatologists and dermatologists in mind.
“What they’re really looking at is doing things with skin that aren’t typically found in the marketplace,” says Mark Noll, a dermatologist who runs The Skin Institute in Atlanta, Georgia.
“Like, they’re trying to get a better sense of how to treat acne.
They’re doing things like using an exfoliating gel that really is supposed to help prevent skin irritation.”
Noll adds that there are also a lot less products that the brand has to cover in order to offer the best possible products.
“If you don’t want to spend a lot, you can buy kyliks for $12, but if you want to get really good, you’re going to have to spend $25 for a bottle,” he tells The Verge.
“So the goal of the brand in the future is really to be able, once they have their vision, to be selling in the range of $25 and $30.
I think that’s a very healthy path.”
The Kylies brand was also on the receiving end of a fair amount of criticism for not paying its workers a living wage.
The New York Times ran a story on March 7, 2018, which included a photo of a woman who had to use a hand pump to pump out products from the top of her head.
In addition to being a product of the internet era, the controversy surrounding the brand also impacted its growth.
The Times story noted that the average pay for the top management of the Kylys team in 2016 was $120,000.
“That’s an amazing amount of money for someone that doesn’t have a family,” says Noll.
The news of the CEO’s pay wasn’t the only issue the brand had to deal with.
It also had to contend with growing concerns about kylis pricing practices.
The first issue that arose was that the price of the kyles product range was constantly changing.
According to the Times, the price