source Reddit | via Daily Mail article luminess, the luxury cosmetics brand that is known for its high-end, natural-looking and luxurious makeup products, is no stranger to social media.
The brand has over 100 million followers on Instagram, where it has gained over 10 million subscribers.
It has a loyal following across both the US and internationally.
Luminess has had a rocky start to the beauty industry, with the company struggling to build traction and a few recent marketing missteps.
However, in the last couple of years, the brand has had an upswing in popularity, with an average of 100,000 followers a day on Instagram.
The brand has also been working hard on improving its social media presence, with recent social media campaigns targeting millennials and other younger demographics.
For a company that has struggled to establish a following, the recent Instagram campaigns have been quite effective in attracting a loyal fan base.
So far, the influencer campaigns have received over 5 million likes and more than 12,000 comments.
“Our engagement on Instagram has increased by over 10% since we started using influencers and has continued to grow,” Luminess co-founder and CEO Kim Lee told Mashable.
In addition, the company has been able to leverage social media for other purposes as well, such as advertising and sales, which has helped the brand grow its revenue.
But there are some things that have been difficult.
There are still a few issues that have remained to be addressed, such the lack of a direct-to-consumer model and how the brand handles its Instagram presence.
When it comes to Instagram, Luminess uses hashtags like #luminessbeauty, #luminousbeauty and #beauty #beautytime, which are used to share the brand’s product images and videos.
Additionally, there is a lack of an opt-in system for Instagram users.
According to Lee, the platform has not fully incorporated the social media platform into Luminess’ advertising model, and that is why the company is struggling to reach out to its loyal Instagram users, who may not be aware that the brand is using Instagram as an advertising platform.
This is also a problem for Luminess as it does not have a direct link with its Instagram influencers.
To address these issues, the Luminess team has recently launched a series of influencer-focused Instagram ads on their own Instagram account, and they are using the platform to advertise their products and services.
These ads have already garnered a large following, and have now surpassed 1.3 million followers.
One of the most popular influencer marketing campaigns is Luminess Beauty Ads, which have been promoted on the platform for the past month, with over 20,000 likes on Instagram alone.
And Luminess has been using influencer accounts in the past to promote their beauty products, such #lumysbeautybeauty and #lumeysbeautysbeautiesbeauty.
At the same time, Lumies products and influencers are also able to post and share content directly on Instagram as well.
Lee explained that Lumies Instagram influencer program was initially created to attract Instagram influents, and this is where the brand hopes to further expand their reach.
Despite these challenges, Lumys Instagram influence program is one of the fastest growing in the cosmetics industry, and Lee said that the platform is on track to have its largest influencer base ever.
While it is unclear if Lumys influencer campaign is directly related to the brand, it does have an Instagram-related element.
Although Lumys Beauty Ads is one example of Lumys’ Instagram influence, it is far from the only one.
Earlier this month, the beauty brand launched an Instagram influential campaign called #lunacybeauty that includes brands such as Urban Decay, Lancome, and Makeup For People.
What are your thoughts on the Instagram influenscy trend?
Share your thoughts below!
Subscribe to our Daily Email newsletter for the latest beauty and beauty tips!