The first-of-its-kind beauty brand that sells your makeup on a stand-alone platform will be launching in December, according to an update on its website.
The Jaxons Beauty Bar will be an app-based, digital-only shop that will offer a full range of products for women of all skin tones, from foundations to skincare to lipsticks.
Jaxon will offer makeup for $19 a pop and the price will go up to $30 after an introductory period of time.
The beauty bar is also launching with a full-service beauty product line including skincamp, a line of skincares, and a line dedicated to makeup.
Its products are sold on the platform through Jaxos Beauty Bar.
A brand manager for Jaxonic Beauty Bar said that the Beauty Bar, unlike some other beauty products, will not be limited to beauty products.
“We’ve created a whole new space, one that’s completely curated, curated, and curated by beauty products creators who are going to bring their unique style and vision to Jaxo,” said the brand manager.
Jaxons new Beauty Bar is part of a $30 million investment from venture capital firm Andreessen Horowitz.
Andreessen Horowitz has been backing beauty companies for over 20 years, according the website.
When asked about the launch, Jaxonian Beauty Bar spokesperson Laura Shumway told Business Insider that Jaxonia’s Beauty Bar has been designed for beauty enthusiasts, and that the brand has been in development for a while.
She added that JAXON was excited to partner with Andreessen to bring its beauty products to a new platform that is more convenient, easier to use, and more affordable.
This partnership with Andreess is part to Andreessen’s investment in Jaxonal Beauty Bar and is a great opportunity for us to leverage the brand’s global reach to expand the range of beauty products we offer to our consumers,” Shumways said.
To start, JAXons Beauty Club will be available on the BeautyBar app, and the beauty bar will be made available for purchase on the company’s website and in its own store.
After the first 30 days, Beauty Club customers will be able to create their own Beauty Bar subscription and receive Beauty Club items at no extra charge.