L.E.D.A., the L.L. Bean cosmetics and skincare company, is set to announce the first of a new generation of gold contact lenses.
The lenses, which are the first for the company, are designed to provide a “golden” appearance to those with a natural color blindness condition, L.B.
The company said they are expected to be in stores in 2019.
The company, which made the first gold contact lens for use in a lab in January, will make a $10,000 donation to the LABEL Foundation to support children with developmental disabilities.LABEL is a nonprofit that advocates for children with intellectual disabilities, as well as people with disabilities and their families.
The Golden Contact Lenses are made of a material called Titanium Dioxide, which can create a soft, golden look when exposed to sunlight.
It is the only contact lens that is made of titanium dioxide.
Gold contact lenses are often worn as jewelry and in beauty parlors.
L.C. Anderson, vice president of consumer products at L.R. Bean, said the company wanted to create a new type of contact lens because it would appeal to children who have color vision deficiencies and are looking for a unique way to express themselves.
“I think people who are not in contact lenses need a special kind of lens, and we think the Golden Contact Lens fits that bill,” Anderson said.
The L.O.B., or Life Without Color, Foundation, is the largest charity dedicated to colorblind children in the world, raising more than $1 billion annually.
It funds color-blind educational projects and other initiatives to empower children.
“The Golden contact lenses have the potential to help a lot of children,” said Ellen M. Bader, LOBE Foundation’s executive director.
“We want to empower them to express their creativity and their own unique personalities.”
L.A.-based L.I.B.’s mission is to improve the quality of life for children who are color-affected by a variety of conditions.
It also works with community groups to develop new treatments and solutions for children of color.
“They are like a little handbook on how to be a better person,” said Michael K. Jorgensen, a L.D.-program associate at the Foundation.
The Foundation’s mission statement says, “It is essential that we have a world where children of all colors and backgrounds can feel that they have the right to be celebrated and valued.”